SB1,1070,1913 77.52 (2) (a) 11. The producing, fabricating, processing, printing or imprinting
14of tangible personal property or items and property under sub. (1) (b) and (c) for a
15consideration for consumers who furnish directly or indirectly the materials used in
16the producing, fabricating, processing, printing or imprinting. This subdivision does
17not apply to the printing or imprinting of tangible personal property or items and
18property under sub. (1) (b) and (c) that results in printed material, catalogs, or
19envelopes that are exempt under s. 77.54 (25) or (25m).
SB1, s. 2298 20Section 2298. 77.52 (2) (a) 13m. of the statutes is created to read:
SB1,1071,221 77.52 (2) (a) 13m. The sale of contracts, including service contracts,
22maintenance agreements, and warranties, that provide, in whole or in part, for the
23future performance of or payment for the repair, service, alteration, fitting, cleaning,
24painting, coating, towing, inspection, or maintenance of tangible personal property,
25unless the sale, lease, or rental in this state of the property or items to which the

1contract relates is or was exempt, to the purchaser of the contract, from taxation
2under this subchapter.
SB1, s. 2299 3Section 2299. 77.52 (2m) (a) of the statutes is amended to read:
SB1,1071,84 77.52 (2m) (a) With respect to the services subject to tax under sub. (2), no part
5of the charge for the service may be deemed a sale or rental of tangible personal
6property or items or property under sub. (1) (b) or (c), if the property or items
7transferred by the service provider is are incidental to the selling, performing or
8furnishing of the service, except as provided in par. (b).
SB1, s. 2300 9Section 2300. 77.52 (2m) (b) of the statutes is amended to read:
SB1,1071,1410 77.52 (2m) (b) With respect to the services subject to tax under sub. (2) (a) 7.,
1110., 11. and 20., all property or items or property under sub. (1) (b) or (c) physically
12transferred to the customer in conjunction with the selling, performing or furnishing
13of the service is a sale of tangible personal property or items or property under sub.
14(1) (b) or (c)
separate from the selling, performing or furnishing of the service.
SB1, s. 2300d 15Section 2300d. 77.52 (2n) of the statutes is created to read:
SB1,1071,1816 77.52 (2n) The selling, performing, or furnishing of the services described
17under sub. (2) (a) at retail in this state is subject to the tax imposed under sub. (2)
18unless an exemption in this subchapter applies.
SB1, s. 2300e 19Section 2300e. 77.52 (2n) of the statutes, as created by 2007 Wisconsin Act
20.... (this act), is repealed and recreated to read:
SB1,1071,2421 77.52 (2n) The selling, licensing, performing, or furnishing of the services
22described under sub. (2) (a) at retail in this state, as determined under s. 77.522, is
23subject to the tax imposed under sub. (2) unless an exemption in this subchapter
24applies.
SB1, s. 2301 25Section 2301. 77.52 (3m) of the statutes is repealed.
SB1, s. 2302
1Section 2302. 77.52 (3n) of the statutes is repealed.
SB1, s. 2303 2Section 2303. 77.52 (4) of the statutes is amended to read:
SB1,1072,83 77.52 (4) It is unlawful for any retailer to advertise or hold out or state to the
4public or to any customer, directly or indirectly, that the tax or any part thereof will
5be assumed or absorbed by the retailer or that it will not be added to the selling price
6of the property or items or property under sub. (1) (b) or (c) sold or that if added it,
7or any part thereof, will be refunded. Any person who violates this subsection is
8guilty of a misdemeanor.
SB1, s. 2304 9Section 2304. 77.52 (6) of the statutes is repealed.
SB1, s. 2305 10Section 2305. 77.52 (7) of the statutes is amended to read:
SB1,1072,2411 77.52 (7) Every person desiring to operate as a seller within this state who
12holds a valid certificate under s. 73.03 (50) shall file with the department an
13application for a permit for each place of operations. Every application for a permit
14shall be made upon a form prescribed by the department and shall set forth the name
15under which the applicant intends to operate, the location of the applicant's place of
16operations, and the other information that the department requires. The Except as
17provided in sub. (7b), the
application shall be signed by the owner if a sole proprietor;
18in the case of sellers other than sole proprietors, the application shall be signed by
19the person authorized to act on behalf of such sellers. A nonprofit organization that
20has gross receipts a sales price taxable under s. 77.54 (7m) shall obtain a seller's
21permit and pay taxes under this subchapter on all taxable gross receipts sales prices
22received after it is required to obtain that permit. If that organization becomes
23eligible later for the exemption under s. 77.54 (7m) except for its possession of a
24seller's permit, it may surrender that permit.
SB1, s. 2306 25Section 2306. 77.52 (7b) of the statutes is created to read:
SB1,1073,3
177.52 (7b) Any person who may register under sub. (7) may designate an agent,
2as defined in s. 77.524 (1) (ag), to register with the department under sub. (7), in the
3manner prescribed by the department.
SB1, s. 2307 4Section 2307. 77.52 (12) of the statutes is amended to read:
SB1,1073,155 77.52 (12) A person who operates as a seller in this state without a permit or
6after a permit has been suspended or revoked or has expired, unless the person has
7a temporary permit under sub. (11), and each officer of any corporation, partnership
8member, limited liability company member, or other person authorized to act on
9behalf of a seller who so operates, is guilty of a misdemeanor. Permits shall be held
10only by persons actively operating as sellers of tangible personal property, items or
11property under sub. (1) (b) or (c),
or taxable services. Any person not so operating
12shall forthwith surrender that person's permit to the department for cancellation.
13The department may revoke the permit of a person found not to be actively operating
14as a seller of tangible personal property, items or property under sub. (1) (b) or (c),
15or taxable services.
SB1, s. 2308 16Section 2308. 77.52 (13) of the statutes is amended to read:
SB1,1074,917 77.52 (13) For the purpose of the proper administration of this section and to
18prevent evasion of the sales tax it shall be presumed that all receipts are subject to
19the tax until the contrary is established. The burden of proving that a sale of tangible
20personal property, items or property under sub. (1) (b) or (c), or services is not a
21taxable sale at retail is upon the person who makes the sale unless that person takes
22from the purchaser a an electronic or a paper certificate, in a manner prescribed by
23the department,
to the effect that the property, items or property under sub. (1) (b)
24or (c),
or service is purchased for resale or is otherwise exempt ;, except that no
25certificate is required for sales of cattle, sheep, goats, and pigs that are sold at an

1animal market, as defined in s. 95.68 (1) (ag), and no certificate is required for sales
2of commodities, as defined in 7 USC 2, that are consigned for sale in a warehouse in
3or from which the commodity is deliverable on a contract for future delivery subject
4to the rules of a commodity market regulated by the U.S. commodity futures trading
5commission if upon the sale the commodity is not removed from the warehouse
the
6sale of tangible personal property, items and property under sub. (1) (b) and (c), and
7services that are exempt under s. 77.54 (7), (7m), (8), (10), (11), (14), (15), (17), (20n),
8(21), (22b), (30), (31), (32), (35), (36), (37), (42), (44), (45), (46), (51), and (52), except
9as provided in s. 77.54 (30) (e) and (f)
.
SB1, s. 2309 10Section 2309. 77.52 (14) (a) (intro.) and 1. and (b) of the statutes are
11consolidated, renumbered 77.52 (14) (a) and amended to read:
SB1,1075,912 77.52 (14) (a) The certificate referred to in sub. (13) relieves the seller from the
13burden of proof
of the tax otherwise applicable only if any of the following is true:
141. The certificate is taken in good faith
the seller obtains a fully completed exemption
15certificate, or the information required to prove the exemption,
from a person who
16is engaged as a seller of tangible personal property or taxable services and who holds
17the permit provided for in sub. (9) and who, at the time of purchasing
purchaser no
18later than 90 days after the date of the sale of
the tangible personal property, items
19or property under sub. (1) (b) or (c),
or services, intends to sell it in the regular course
20of operations or is unable to ascertain at the time of purchase whether the property
21or service will be sold or will be used for some other purpose. (b)
except as provided
22in par. (am). The certificate under sub. (13) shall not relieve the seller of the tax
23otherwise applicable if the seller fraudulently fails to collect sales tax, solicits the
24purchaser to claim an unlawful exemption, accepts an exemption certificate from a
25purchaser who claims to be an entity that is not subject to the taxes imposed under

1this subchapter, if the subject of the transaction sought to be covered by the
2exemption certificate is received by the purchaser at a location operated by the seller
3in this state and the exemption certificate clearly and affirmatively indicates that
4the claimed exemption is not available in this state.
The certificate referred to in sub.
5(13) shall be signed by and bear the name and address of provide information that
6identifies
the purchaser, and shall indicate the general character of the tangible
7personal property or service sold by the purchaser and
the basis for the claimed
8exemption and a paper certificate shall be signed by the purchaser. The certificate
9shall be in such form as the department prescribes by rule.
SB1, s. 2310 10Section 2310. 77.52 (14) (a) 2. of the statutes is repealed.
SB1, s. 2311 11Section 2311. 77.52 (14) (am) of the statutes is created to read:
SB1,1075,1712 77.52 (14) (am) If the seller has not obtained a fully completed exemption
13certificate or the information required to prove the exemption, as provided in par. (a),
14the seller may, no later than 120 days after the department requests that the seller
15substantiate the exemption, either provide proof of the exemption to the department
16by other means or obtain, in good faith, a fully completed exemption certificate from
17the purchaser.
SB1, s. 2312 18Section 2312. 77.52 (15) of the statutes is amended to read:
SB1,1076,519 77.52 (15) If a purchaser who gives a resale certificate purchases tangible
20personal property, items or property under sub. (1) (b) or (c), or taxable services
21without paying a sales tax or use tax on such purchase because such property, items,
22or services were for resale
makes any use of the property, items, or services other than
23retention, demonstration or display while holding it the property, items, or services
24for sale, lease or rental in the regular course of the purchaser's operations, the use
25shall be taxable to the purchaser under s. 77.53 as of the time that the property is,

1items, or services are
first used by the purchaser, and the sales purchase price of the
2property, items, or services to the purchaser shall be the measure of the tax. Only
3when there is an unsatisfied use tax liability on this basis because the seller has
4provided incorrect information about that transaction to the department shall the
5seller be liable for sales tax with respect to the sale of the property to the purchaser.
SB1, s. 2313 6Section 2313. 77.52 (16) of the statutes is amended to read:
SB1,1076,157 77.52 (16) Any person who gives a resale certificate for property, items or
8property under sub. (1) (b) or (c),
or services which that person knows at the time of
9purchase is not to be resold by that person in the regular course of that person's
10operations as a seller for the purpose of evading payment to the seller of the amount
11of the tax applicable to the transaction is guilty of a misdemeanor. Any person
12certifying to the seller that the sale of property, items or property under sub. (1) (b)
13or (c),
or taxable service is exempt, knowing at the time of purchase that it is not
14exempt, for the purpose of evading payment to the seller of the amount of the tax
15applicable to the transaction, is guilty of a misdemeanor.
SB1, s. 2314 16Section 2314. 77.52 (19) of the statutes is amended to read:
SB1,1076,2517 77.52 (19) The department shall by rule provide for the efficient collection of
18the taxes imposed by this subchapter on sales of property, items or property under
19sub. (1) (b) or (c),
or services by persons not regularly engaged in selling at retail in
20this state or not having a permanent place of business, but who are temporarily
21engaged in selling from trucks, portable roadside stands, concessions at fairs and
22carnivals, and the like. The department may authorize such persons to sell property
23or items or property under sub. (1) (b) or (c) or sell, perform, or furnish services on
24a permit or nonpermit basis as the department by rule prescribes and failure of any
25person to comply with such rules constitutes a misdemeanor.
SB1, s. 2315
1Section 2315. 77.52 (20) of the statutes is created to read:
SB1,1077,32 77.52 (20) (a) Except as provided in par. (b), the entire sales price of a bundled
3transaction is subject to the tax imposed under this subchapter.
SB1,1077,114 (b) At the retailer's option, if the retailer can identify, by reasonable and
5verifiable standards from the retailer's books and records that are kept in the
6ordinary course of its business for other purposes, including purposes unrelated to
7taxes, the portion of the price that is attributable to products that are not subject to
8the tax imposed under this subchapter, that portion of the sales price is not taxable
9under this subchapter. This paragraph does not apply to a bundled transaction that
10contains food and food ingredients, drugs, durable medical equipment, mobility
11enhancing equipment, prosthetic devices, or medical supplies.
SB1, s. 2316 12Section 2316. 77.52 (21) of the statutes is created to read:
SB1,1077,1613 77.52 (21) A person who provides a product that is not a distinct and
14identifiable product because it is provided free of charge, as provided in s. 77.51 (3pf)
15(b), is the consumer of that product and shall pay the tax imposed under this
16subchapter on the purchase price of that product.
SB1, s. 2317 17Section 2317. 77.52 (22) of the statutes is created to read:
SB1,1077,2118 77.52 (22) With regard to transactions described in s. 77.51 (1f) (b), the service
19provider is the consumer of the tangible personal property or items or property under
20sub. (1) (b) or (c) and shall pay the tax imposed under this subchapter on the purchase
21price of the property or items.
SB1, s. 2318 22Section 2318. 77.52 (23) of the statutes is created to read:
SB1,1078,223 77.52 (23) With regard to transactions described in s. 77.51 (1f) (c), the service
24provider is the consumer of the service that is essential to the use or receipt of the

1other service and shall pay the tax imposed under this subchapter on the purchase
2price of the service that is essential to the use or receipt of the other service.
SB1, s. 2319 3Section 2319. 77.522 of the statutes is created to read:
SB1,1078,4 477.522 Sourcing. (1) General. (a) In this section:
SB1,1078,65 1. "Direct mail form" means a form for direct mail prescribed by the
6department.
SB1,1078,117 2. "Receive" means taking possession of tangible personal property or items or
8property under s. 77.52 (1) (b) or (c) or making first use of services, whichever comes
9first. "Receive" does not include a shipping company taking possession of tangible
10personal property or items or property under s. 77.52 (1) (b) or (c) on a purchaser's
11behalf.
SB1,1078,1212 3. "Transportation equipment" means any of the following:
SB1,1078,1413 a. Locomotives and railcars that are used to carry persons or property in
14interstate commerce.
SB1,1078,1915 b. Trucks and truck tractors that have a gross vehicle weight rating of 10,001
16pounds or greater, trailers, semitrailers, and passenger buses, if such vehicles are
17registered under the international registration plan and operated under the
18authority of a carrier that is authorized by the federal government to carry persons
19or property in interstate commerce.
SB1,1078,2220 c. Aircraft that is operated by air carriers that are authorized by the federal
21government or a foreign authority to carry persons or property in interstate or
22foreign commerce.
SB1,1078,2423 d. Containers that are designed for use on the vehicles described in subd. 4. a.
24to c. and component parts attached to or secured on such vehicles.
SB1,1079,2
1(b) Except as provided in par. (c) and subs. (2), (3), and (4), the location of a sale
2is determined as follows:
SB1,1079,43 1. If a purchaser receives the product at a seller's business location, the sale
4occurs at that business location.
SB1,1079,85 2. If a purchaser does not receive the product at a seller's business location, the
6sale occurs at the location where the purchaser, or the purchaser's designated donee,
7receives the product, including the location indicated by the instructions known to
8the seller for delivery to the purchaser or the purchaser's designated donee.
SB1,1079,129 3. If the location of a sale of a product cannot be determined under subds. 1. and
102., the sale occurs at the purchaser's address as indicated by the seller's business
11records, if the records are maintained in the ordinary course of the seller's business
12and if using that address to establish the location of a sale is not in bad faith.
SB1,1079,1613 4. If the location of a sale of a product cannot be determined under subds. 1. to
143., the sale occurs at the purchaser's address as obtained during the consummation
15of the sale, including the address indicated on the purchaser's payment instrument,
16if no other address is available and if using that address is not in bad faith.
SB1,1079,1817 5. If the location of a sale of a product cannot be determined under subds. 1. to
184., the location of the sale is determined as follows:
SB1,1079,2119 a. If the item sold is tangible personal property, or an item or property under
20s. 77.52 (1) (b) or (c), the sale occurs at the location from which the tangible personal
21property is shipped.
SB1,1079,2322 c. If a service is sold, the sale occurs at the location from which the service was
23provided.
SB1,1080,924 (c) The sale of direct mail occurs at the location from which the direct mail is
25shipped, if the purchaser does not provide to the seller a direct pay permit, a direct

1mail form, or other information that indicates the appropriate taxing jurisdiction to
2which the direct mail is delivered to the ultimate recipients. If the purchaser
3provides a direct mail form or direct pay permit to the seller, the purchaser shall pay
4or remit, as appropriate, to the department the tax imposed under s. 77.53 on all
5purchases for which the tax is due and the seller is relieved from liability for
6collecting such tax. A direct mail form provided to a seller under this paragraph shall
7remain effective for all sales by the seller who received the form to the purchaser who
8provided the form, unless the purchaser revokes the form in writing and provides
9such revocation to the seller.
SB1,1080,20 10(2) Lease or rental. (a) Except as provided in pars. (b) and (c), with regard
11to the first or only payment on the lease or rental, the lease or rental of tangible
12personal property or items or property under s. 77.52 (1) (b) or (c) occurs at the
13location determined under sub. (1) (b). If the property or item is moved from the place
14where the property or item was initially delivered, the subsequent periodic payments
15on the lease or rental occur at the property's or item's primary location as indicated
16by an address for the property or item that is provided by the lessee and that is
17available to the lessor in records that the lessor maintains in the ordinary course of
18the lessor's business, if the use of such an address does not constitute bad faith. The
19location of a lease or rental as determined under this paragraph shall not be altered
20by any intermittent use of the property or item at different locations.
SB1,1081,421 (b) The lease or rental of motor vehicles, trailers, semitrailers, and aircraft,
22that are not transportation equipment, occurs at the primary location of such motor
23vehicles, trailers, semitrailers, or aircraft as indicated by an address for the property
24that is provided by the lessee and that is available to the lessor in records that the
25lessor maintains in the ordinary course of the lessor's business, if the use of such an

1address does not constitute bad faith, except that a lease or rental under this
2paragraph that requires only one payment occurs at the location determined under
3sub. (1) (b). The location of a lease or rental as determined under this paragraph shall
4not be altered by any intermittent use of the property at different locations.
SB1,1081,65 (c) The lease or rental of transportation equipment occurs at the location
6determined under sub. (1) (b).
SB1,1081,97 (d) A license of tangible personal property or items or property under s. 77.52
8(1) (b) or (c) shall be treated as a lease or rental of tangible personal property under
9this subsection.
SB1,1081,10 10(3) Telecommunications. (a) In this subsection:
SB1,1081,1311 1. "Air-to-ground radiotelephone service" means a radio service in which
12common carriers are authorized to offer and provide radio telecommunications
13service for hire to subscribers in aircraft.
SB1,1081,1514 2. "Call-by-call basis" means any method of charging for telecommunications
15services by which the price of such services is measured by individual calls.
SB1,1081,1816 3. "Communications channel" means a physical or virtual path of
17communications over which signals are transmitted between or among customer
18channel termination points.
SB1,1081,2519 4. "Customer" means a person who enters into a contract with a seller of
20telecommunications services or, in any transaction for which the end user is not the
21person who entered into a contract with the seller of telecommunications services,
22the end user of the telecommunications services. "Customer" does not include a
23person who resells telecommunications services or, for mobile telecommunications
24services, a serving carrier under an agreement to serve a customer outside the home
25service provider's licensed service area.
SB1,1082,2
15. "Customer channel termination point" means the location where a customer
2inputs or receives communications.
SB1,1082,33 6. "End user" means an individual who uses a telecommunications service.
SB1,1082,54 7. "Home service provider" means a home service provider under section 124
5(5) of P.L. 106-252.
SB1,1082,76 8. "Mobile telecommunications service" means a mobile telecommunications
7service under 4 USC 116 to 126, as amended by P.L. 106-252.
SB1,1082,98 9. "Place of primary use" means place of primary use, as determined under 4
9USC 116
to 126, as amended by P.L. 106-252.
SB1,1082,1710 10. "Postpaid calling service" means a telecommunications service that is
11obtained by paying for it on a call-by-call basis using a bankcard, travel card, credit
12card, debit card, or similar method, or by charging it to a telephone number that is
13not associated with the location where the telecommunications service originates or
14terminates. "Postpaid calling service" includes a telecommunications service, not
15including a prepaid wireless calling service, that would otherwise be a prepaid
16calling service except that the service provided to the customer is not exclusively a
17telecommunications service.
SB1,1082,1918 14. "Radio service" means a communication service provided by the use of radio,
19including radiotelephone, radiotelegraph, paging, and facsimile service.
SB1,1082,2120 15. "Radiotelegraph service" means transmitting messages from one place to
21another by means of radio.
SB1,1082,2322 16. "Radiotelephone service" means transmitting sound from one place to
23another by means of radio.
SB1,1083,424 (b) Except as provided in pars. (d) to (j), the sale of a telecommunications service
25that is sold on a call-by-call basis occurs in the taxing jurisdiction for sales and use

1tax purposes where the call originates and terminates, in the case of a call that
2originates and terminates in the same such jurisdiction, or the taxing jurisdiction for
3sales and use tax purposes where the call originates or terminates and where the
4service address is located.
SB1,1083,75 (c) Except as provided in pars. (d) to (j), the sale of a telecommunications service
6that is sold on a basis other than a call-by-call basis occurs at the customer's place
7of primary use.
SB1,1083,108 (d) The sale of a mobile telecommunications service, except an air-to-ground
9radiotelephone service and a prepaid calling service, occurs at the customer's place
10of primary use.
SB1,1083,1511 (e) The sale of a postpaid calling service occurs at the location where the signal
12of the telecommunications service originates, as first identified by the seller's
13telecommunications system or, if the signal is not transmitted by the seller's
14telecommunications system, by information that the seller received from the seller's
15service provider.
SB1,1083,2116 (f) The sale of a prepaid calling service or a prepaid wireless calling service
17occurs at the location determined under sub. (1) (b), except that, if the service is a
18prepaid wireless calling service and the location cannot be determined under sub. (1)
19(b) 1. to 4., the prepaid wireless calling service occurs at the location determined
20under sub. (1) (b) 5. c. or at the location associated with the mobile telephone number,
21as determined by the seller.
SB1,1083,2422 (g) 1. The sale of a private communication service for a separate charge related
23to a customer channel termination point occurs at the location of the customer
24channel termination point.
SB1,1084,4
12. The sale of a private communication service in which all customer channel
2termination points are located entirely in one taxing jurisdiction for sales and use
3tax purposes occurs in the taxing jurisdiction in which the customer channel
4termination points are located.
SB1,1084,85 3. If the segments are charged separately, the sale of a private communication
6service that represents segments of a communications channel between 2 customer
7channel termination points that are located in different taxing jurisdictions for sales
8and use tax purposes occurs in an equal percentage in both such jurisdictions.
SB1,1084,159 4. If the segments are not charged separately, the sale of a private
10communication service for segments of a communications channel that is located in
11more than one taxing jurisdiction for sales and use tax purposes occurs in each such
12jurisdiction in a percentage determined by dividing the number of customer channel
13termination points in that jurisdiction by the number of customer channel
14termination points in all jurisdictions where segments of the communications
15channel are located.
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